It Cosmetics Superhero Mascara for Sensitive Eyes - Volumizing Black Mascara with Collagen, Biotin & Peptides

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Product Description: IT Transforms Your Lashes!

Achieve an eye-opening effect with lashes that appear wider and longer!

Results reported in a consumer panel survey.

Skin-Loving Ingredients
This formula is enriched with Super Black pigment, along with collagen, biotin, and peptides to nourish and condition as you apply.

Developed with Expertise
Dr. Flora Levin, a plastic surgeon and member of the IT Cosmetics Advisory Board, states, “Think of it as a lash lift in a tube! The lash-enhancing components, including biotin and peptides, work in conjunction with IT’s Elastic Stretch Technology, providing visible length and volume in no time.”

Find the Ideal Mascara for You!
Regardless of whether you're after dramatic volume, incredible length, or a more natural definition, explore the range of IT Cosmetics mascaras to achieve your desired lash aesthetics!

Superhero Mascara
With its Elastic Stretch Technology, this mascara enhances the appearance of your lashes, making them look longer and wider. The lash-changing power brush envelops each lash in a color-enhancing lengthening formula.

REAL RESULTS!
BEST FOR ACHIEVING: Maximum lash length and volume
- 96% observed that their lashes looked stretched!
Results noted in a consumer panel survey.

Lash Blowout Mascara
Experience boldly defined lashes, thanks to the intensely pigmented black formula. This mascara features a lash-lifting microsphere brush that captures every lash for an impressive lift and separation.
- REAL RESULTS!
- 19X YOUR VOLUME!
- 93% report that the product does not flake
Results gathered from a consumer panel study.*

Hello Lashes+ Mascara with Lash Care Serum
This formula delivers volumized and defined lashes in an instant, while also ensuring gentle removal for reduced lash loss. It's packed with lash-loving ingredients for beautifully soft and cared-for lashes.
REAL RESULTS!
BEST FOR ACHIEVING: The appearance of naturally healthy lashes
- 93% noted that their lashes appeared fuller.

Available Products:
- Superhero
- Lash Blowout
- Hello Lashes+
- Tightline

Customer Reviews
- Superhero: 4.5 out of 5 stars from 10,996 reviews
- Lash Blowout: 3.9 out of 5 stars from 632 reviews
- Hello Lashes+: 4.4 out of 5 stars from 1,367 reviews

Pricing:
- $16.80 for Superhero
- $16.80 for Lash Blowout
- Pricing details for other products will vary.

Mascara Description:
- Super Volume and Length Mascara
- Salon Lift and Separation Mascara
- Lash-Caring Mascara with Built-In Care Serum
- 3-in-1: Lash Primer, Eyeliner, and Mascara

Benefits:
- Length and volume enhancement
- Lifting and separation
- Instant volume and definition
- Superior separation and length

Brush Designs:
- Lash-changing power brush
- Salon-inspired microsphere round brush
- 360° lash-wrapping brush
- Ultra-skinny wand

Formula Highlights:
- Super buildable consistency
- Clump-free and flake-resistant
- Nourishing lash serum included
- Ensures root-to-tip coverage for a fuller lash line

product information: